At Invisible Dynamics, we transform brands at the speed of culture. A side effect is they end up on lists like Fast Company’s annual “Brands That Matter.”

Our partnership with Gap has commanded attention with its strategic redirection, viral seasonal campaigns and sold-out product collaborations, translating to six consecutive quarters of growth. 

At the close of a seismic year, Gap has been recognized in Fast Company’s 121 Brands That Matter in 2024: “As a legacy retailer, Gap has been working to up its brand recognition among Gen Z, and it’s done so in 2024 with two viral campaigns that center young pop stars[...] In March, Gap’s Linen Moves campaign, starring Afrobeats artist Tyla, helped the singer more than double her Instagram following from 2 million to 5 million, and helped send the song by Jungle that soundtracked the ad onto the TikTok Billboard Top 50 chart for four weeks. Its fall 2024 campaign Get Loose spotlighted its denim collection on Australian pop singer Troye Sivan and dancers from the Netherlands’s CDK Company.”

Read the full article here: https://www.fastcompany.com/brands-that-matter/list