Introducing Banana Republic’s Holiday 24 campaign. Featuring Alana Felisberto, Giacomo Cavalli and Pooja Mor. Through the lens of director Gia Coppola.

We set Banana Republic’s Holiday campaign in the brand’s beloved hometown. Going back to where it all began, the city of San Francisco. A journey through some of the city’s most storied spots. 

Centering the brand’s seasonal hero pieces, the campaign was warmly received in industry press — with AdAge citing it among the best “creative campaigns to know about today”; while The Daily dubbed it a “chic” celebration of “festive attire” shot “throughout San Francisco.” 

• Photographer: Gia Coppola 

• EVP and Chief Creative Officer, Gap Inc.: Zac Posen 

• Banana Republic Creative Director: Ben Segal

• Banana Republic Head of Marketing: Meena Anvary 

• Agency: Invisible Dynamics

• Executive Producer: Dake Gonzalez

• Stylist: Tonne Goodman 

• Hair: Tomo Jidai 

• Makeup: Fulvia Farolfi