Gap’s Holiday 24 campaign, Give Your Gift, has been recognised in ADWEEK’s Best Holiday Ads of 2024, honoring the most memorable festive campaigns of the season. 

ADWEEK praised Give Your Gift as a “nostalgia trip,” calling out the use of “a choir of musical creators and rising stars, clad in the retailer’s cozy knits and singing an a capella cover of Janet Jackson’s 1997 bop Together Again.”

With Creative Concept, Art Direction and Production by Invisible Dynamics and Gap, the campaign spotlighted nine emerging musical talents discovered on social media — a testament to Gap’s commitment to championing artistic originals. 

Give Your Gift set out to show that while we may not know each other or may come from different places, we can find common ground through sharing our gifts with one another. Celebrating individuals who share their gifts with us every day. 

The award rounds out an incredible year for Invisible Dynamics’ transformation partnership with Gap, driving relevance and revenue and placing the brand firmly back at the center of the cultural zeitgeist. 

Read the full article here: https://www.adweek.com/creativity/the-best-holiday-ads-of-2024/