Invisible Dynamics established a fresh direction for Solid & Striped as they embarked on a new era, with Sofia Richie Grainge on board as Artistic Director of the brand’s Spring 24 Collection.

Solid & Striped exists to inspire everyday elegance. Reinventing the modern American wardrobe with a refined sensibility that stands the test of time. Designed in collaboration with Sofia Richie Grainge, the Spring 24 Collection was a thoughtful marriage of playful modernity and timeless elegance. Drawing inspiration from contemporary art, architecture, and the ranches of Montecito, a favorite vacation spot of Richie Grainge. 

Invisible Dynamics transformed Solid & Striped’s brand and visual identity, including a new logo development. Evoking ease and refinement, the logo echoes the mood of the brand’s Spring 24 collaboration with Richie Grainge. A collection of pieces designed to cultivate enduring style, every day.

Reporting on the transformation, WWD stated that the brand “is entering its luxury lifestyle era”; while Vogue nodded to Solid & Striped’s “brand new look,” with a “redesigned logo” and collection that speaks to the “pared-back influence of Richie Grainge’s love for minimalism.” 

Thank you to Solid & Striped for their partnership, and many congratulations on their new chapter.